Privacy Policy

Last updated: September 22, 2026

Marketel ("we", "us", "our") operates the bookmarketel.com website, the Marketel app and its report tools (Claims, Inspect and Incident), Marketel Front Desk, Guestel, and related property and booking services. This policy explains what information we collect, why we use it, and the choices available to property operators and guests.

Information We Collect

We collect information you provide directly:

• Email address and account credentials
• Phone number, if you choose to provide one for support or assistant features
• Property name, address, descriptions, photos, rates, availability, and room or unit details
• Reports you create in Marketel: the properties and units you save, report type and dates, when damage was found, room and finding labels, observations, issue flags, the report author, signatures you draw, your business name and logo, and the photos you take or upload
• Voice notes: when you tap the microphone, what you say is recorded and sent to our servers so it can be written up as the note. We do not keep the recording. It is passed to OpenAI to transcribe, and the written note is what we store. On iPhone, the live captions you see while speaking come from Apple's speech recognition
• Location, for Inspect and Incident reports only and only if you allow it: where a report was started and finished, so the finished document can show it. Claims does not record location
• Payment information (processed securely by Stripe — we never store card numbers)

We also collect information from your guests when they book through your engine:

• Guest name, email, phone number
• Booking dates and room preferences
• Payment card authorization (processed by Stripe)

When you use the Marketel app, including Marketel Front Desk, we may also collect:

• An Apple Push Notification service device token, notification preferences, and the property connected to that device
• Basic service activity, diagnostics, and security information such as login attempts, feature interactions, device or browser type, and IP-derived network information
• Messages and support requests you choose to send us

When you visit bookmarketel.com, including the Claims and Inspect demos, we may also collect:

• First-party funnel analytics such as which demo steps you complete, an anonymous visitor and session identifier, referral, campaign, and advertising click identifiers, pages and setup stages viewed, controls used, whether a field was completed, time spent, scroll depth, connection and page-performance measurements, and browser errors. These analytics do not record passwords, PINs, payment-card data, message contents, uploaded image contents, or the text entered into setup fields.
• The email address you enter to start a purchase, which becomes your account email

How We Use Your Information

• To provide and maintain your booking engine and front desk software
• To save, generate, export, and privately share the Inspect reports you create
• To send booking confirmations to your guests
• To send you notifications about new bookings
• To communicate with you about your account (welcome emails, PIN resets, support)
• To process payments via Stripe
• To secure accounts, diagnose errors, prevent abuse, and improve the Service
• To understand where owners succeed or leave during setup, measure advertising outcomes, and improve onboarding and activation

Data Sharing

We do not sell your personal information. We share data only with:

• Stripe — for payment processing
• Brevo — for transactional emails (booking confirmations, welcome emails)
• Vercel/Render — for hosting infrastructure
• Cloudflare — for image and file storage where enabled
• OpenAI — to transcribe voice notes and write them up as notes, and when you request optional AI wording help or use an enabled assistant feature. OpenAI does not use this data to train its models
• Cloudinary — to deliver help images and videos
• goQR/QR Server — to render QR codes containing your public booking link
• Apple — to distribute our iOS apps, deliver Marketel Front Desk and Guestel notifications, and provide the speech recognition behind live captions
• Meta — for advertising measurement and campaign optimization on our public website, including the Claims and Inspect demos. When someone who arrived from a Meta ad signs up or pays on the website, we send Meta that event with a hashed email address and ad click identifiers. Meta advertising measurement is disabled inside the Marketel app (including purchases started from it), Guestel, and the Guestel App Clip
• Microsoft Clarity — for website usage analytics and session diagnostics on our public web experience; Clarity is disabled inside the Marketel app, Guestel, and the Guestel App Clip

We may also disclose information when required by law, to protect users and the Service, or as part of a business transfer. Service providers may use information only to perform services for us.

Data Security

We use safeguards including HTTPS encryption, keyed one-way hashing for Front Desk PINs, signed time-limited links and booking actions, access controls, rate limits, and secure database connections. Payment card data is handled by Stripe and is not stored on our servers. No online service can guarantee absolute security.

Data Retention

We retain account and reservation data while your account is active and as needed to provide the Service. A property owner can request deletion from Marketel Front Desk settings. The request has a 7-day grace period during which it can be canceled; after that, the property account and operational booking data are scheduled for deletion and the subscription is canceled. You may also contact support for help.

A guest can immediately delete their Guestel account in Guestel under Account > Privacy & this device. This removes the guest-facing wallet, saved-card customer, notification registrations, and access to historical Guestel conversations. Deleting Guestel does not cancel a hotel reservation. Properties retain reservation, transaction, and message records they need to operate a stay and satisfy legal, accounting, fraud-prevention, and dispute obligations.

A Marketel reports account (Claims, Inspect or Incident) can be deleted from its account screen in the app or on the website. This cancels its subscription, deletes its reports, saved properties and business logo, and queues associated private photo objects for deletion. It does not delete a Marketel booking property or booking subscription. Local draft data may remain on a device until it is replaced, cleared, or the operator signs out. We retain a keyed, non-readable derivative of the email solely to prevent repeated use of the one-lifetime-report allowance.

We may retain limited records when required for tax, accounting, fraud prevention, dispute resolution, or other legal obligations. Information retained for those purposes is not used to keep operating a deleted booking engine.

Your Rights

You can:

• Access your data through your front desk dashboard
• Access, export, share, revoke sharing for, and delete your reports and saved properties in Marketel
• Update your information at any time
• Request account deletion in the iOS app or by contacting support
• Cancel a pending deletion request during the 7-day grace period
• Export your booking data by contacting support
• Disable notifications in iOS Settings and ask us to deactivate the associated device token

Cookies

Our websites use essential browser storage for authentication and service operation. Inspect also stores an unfinished report and its selected photos locally on the operator's device so a walkthrough can survive a refresh. We use first-party browser storage to assign anonymous visitor and per-tab session identifiers on designated acquisition funnels so events can be understood as one journey. Public marketing and web funnel pages may also use Meta Pixel and Microsoft Clarity technologies for advertising measurement, usage analytics, and troubleshooting. Those advertising and session-replay tools are not loaded inside Marketel Inspect, Marketel Front Desk, Guestel, or the Guestel App Clip. You can limit these technologies through your browser and device settings.

Children

The Service is intended for businesses and is not directed to children under 13. We do not knowingly collect account information from children.

Changes to This Policy

We may update this policy as the Service changes. We will update the date above and provide additional notice when a change materially affects your rights.

Contact

For privacy questions: [email protected]